This Cookie Policy explains how Stiff Promotions and LOOP uses cookies on our website loopmusic.uk and how you can manage them.
What are cookies?
Cookies are small files stored on your device by websites you visit. They allow the website to remember your actions and preferences over time.
How we use cookies
We use cookies for the following purposes:
| Type | Purpose | Example / notes |
| Strictly necessary | Essential for core site functionality (e.g. sessions, logins) | Drupal session cookies |
| Analytics | To anonymously track site usage - pages visited, user behaviour - for performance improvement | Google Analytics (GA4): _ga, _gid, _gat |
| Embedded content (YouTube, social media feeds) | Embeds like videos and social media preview may set cookies when displayed or played | Cookies may appear when YouTube videos are played. Facebook / Instagram embeds may set their own cookies |
| Google Fonts | Used to ensure consistent typography across browsers - may involve font-loading cookies | Google Fonts may set first-party cookies when fonts are loaded |
Cookie details
Here’s a list of key cookies you might encounter:
| Cookie name | Source | Type | Duration / expiry |
| _ga | Google Analytics 4 | Analytics | ~2 years |
| _gid | Google Analytics 4 | Analytics session | ~24 hours |
| _gat (or _dc_gtm_*) | Google Analytics / Google Tag Manager | Throttling | ~1 minute |
| YouTube embed cookies | YouTube via embeds | Embedded content | When video is played or certain features load |
| Google Fonts cookies | Fonts provider | Font loading | Varies / session-based |
Cookie consent
You can choose to accept or decline cookies through your browser settings. Blocking some cookies may affect website functionality.
Managing cookies
- On your first visit, you will be asked to accept or reject non‑essential cookies.
- You can also manage or delete cookies via your browser settings. Visit: https://www.allaboutcookies.org/manage-cookies
- Please note: embedded videos and social feeds may still load cookies when played or interacted with - even if "no cookie" mode is enabled, some tracking may begin after clicking play.
Third-party cookies
Third‑party services such as YouTube, Facebook, and Instagram may set cookies when their content is rendered. These are not under our control, and you should review each platform’s cookie and privacy policy for details.
Changes to this policy
We may update this Cookie Policy from time to time. Any changes will be published on this page.
Effective date: 12 October 2025
